What is Your Big, Beautiful Brand?
YBBB is a digital branding workbook that helps you get to the nitty gritty of your unique brand. I’ve broken it into 3 helpful sections that make up the core elements of your brand:
- Who are you talking to?
- What’s your story?
- How’s it gonna look?
Your Big, Beautiful Brand goes beyond just the colours and fonts you’re going to use, and helps you explore your ideal peeps intimately (down to their guilty pleasures), and why you’re the perfect person to help them. Then you’ll choose the visual elements that tie it all together.
Tips for getting the most out of Your Big, Beautiful Brand
Don’t rush the process. It’s easy to get overwhelmed, but it should be fun! So pour yourself something tasty and work on it one bit at a time.
Start a Pinterest board to store your bits of inspiration. (You never know when they’ll find you.)
Make sure you print it out. You’re gonna put oodles of work into this, and you can use it for content on your website, digital ads and more. You’ll wanna keep a copy for reference.